http://myihub.com.au/ myiHub Articles http://myihub.com.au/?process=views/article.php&articleId=5435 http://myihub.com.au/?process=views/article.php&articleId=5435 The Mailing List Your mailing list is the basis of your email marketing operation. The list is compiled of all of the details of the people who will receive your email campaigns, but you MUST make sure that these contacts have expressed their explicit agreement to receive such correspondence. You should treat this list like gold! Without any email addresses you will severely limit your exposure and risk all of your hard work being ig http://myihub.com.au/?process=views/article.php&articleId=5383 http://myihub.com.au/?process=views/article.php&articleId=5383 I've recently been in the market for some little trinkets for my business, something that we can give to our clients as a little thank you. I've browsed online and stumbled on a few things that I felt would suit but I want more information. 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Chamber president Moira http://myihub.com.au/?process=views/article.php&articleId=4048 http://myihub.com.au/?process=views/article.php&articleId=4048 Data backup consists of storing your critical files from your computer to an external source. By doing this, if your computer system decides it's going to pack it in you'll still be able to restore your files from this backup. If you've never had your computer fail and lose those important wedding or baby photos or an irreplaceable business file then you're one of the lucky ones. I can comment first hand on what an impo http://myihub.com.au/?process=views/article.php&articleId=4042 http://myihub.com.au/?process=views/article.php&articleId=4042 Wireless Networking Wireless networks are used to share files, internet access, printers and more. Or you can sit outside or in any room of the house and check your emails. It's easier to install wireless than you think. If you are running Windows XP you will want to make sure you have no lower than service pack 2 installed. This is not an iron need but will make things much easier for yo http://myihub.com.au/?process=views/article.php&articleId=5452 http://myihub.com.au/?process=views/article.php&articleId=5452 We all know that the popularity of the Internet is sky-rocketing, but what are the actual numbers?  Here are some of the most recent statistics about Internet usage in Australian households: Australia has 11.3 million Internet users 64% of Australian households have Internet access Australians spend more time online than watching TV – 22 hours per week for the web compared to 14 hours f http://myihub.com.au/?process=views/article.php&articleId=5451 http://myihub.com.au/?process=views/article.php&articleId=5451 Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails.  It means that we have to work alot harder to get our emails to our reader's inboxes.  All email programs (from Hotmail to Outlook) have in-built spam filters that scan incoming emails to determine if they are spam.  One of the things it checks out is the words in the content of the email and http://myihub.com.au/?process=views/article.php&articleId=5449 http://myihub.com.au/?process=views/article.php&articleId=5449 The Internet has only been around for about a decade, but it has already advanced dramatically in that short time. 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A website can be a valuable business tool for conducting sales, contacting current and potential customers, promoting products and building brand loyalty. But getting your business online isn’t a quick process and there are a lot of important considerations when setting up a website. This guide will outline the seven stages of build http://myihub.com.au/?process=views/article.php&articleId=5446 http://myihub.com.au/?process=views/article.php&articleId=5446 Once you have written all the content within your email, it’s all done and ready to be sent out, right? Wrong! You’ve forgotten the subject line, one of the most crucial factors in email marketing success. The subject line is what appears alongside your name (the sender) in your recipient’s email inbox and identifies what your email is about. If your subject lines don’t identify your business and explain http://myihub.com.au/?process=views/article.php&articleId=5445 http://myihub.com.au/?process=views/article.php&articleId=5445 Question: I'd really like to put some Flash on my website to make it look nice but I have heard that it is bad and that I should avoid it.  Is this true? Answer:  Flash is an animation software that is used to create movies and interactive websites.  If your website developer doesn't know what they are doing, Flash can negatively impact on your website in several ways, http://myihub.com.au/?process=views/article.php&articleId=5444 http://myihub.com.au/?process=views/article.php&articleId=5444 Question: I understand how important it is for my website to be on search engines but how do I go about choosing the right keywords? Answer: All your search engine optimisation efforts are dependant on the keywords you choose for your website so it's very important that you choose the right ones.  Keywords are the words and phrases you think best define what your business is about. http://myihub.com.au/?process=views/article.php&articleId=5443 http://myihub.com.au/?process=views/article.php&articleId=5443 Australia's corporate watchdog, the Australian Competition and Consumer Commission, has conducted a sweep of Australian websites this week looking for sites that make fraudulent and deceptive claims. As part of a global operation under the banner of the International Consumer Protection and Enforcement Network, the ACCC has checked hundreds of websites for dodgy claims, scams and misleading messages in an attempt to ensure online trade http://myihub.com.au/?process=views/article.php&articleId=5192 http://myihub.com.au/?process=views/article.php&articleId=5192 Creating high quality e-books, reports and web graphics can be a very lucrative business, but not everyone is cut out for the task. For instance, to create a high quality product, it takes a considerable amount of time, effort, patience and creativity. Today's top Internet marketer is constantly looking for new product and content to promote. 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What does it mean to "register" a domain name? http://myihub.com.au/?process=views/article.php&articleId=4335 http://myihub.com.au/?process=views/article.php&articleId=4335 All businesses need to be spending some time and money on generating leads, because new leads mean more sales and greater profits. The key to lead generation is using a variety of strategies at the one time. Just advertising your business in a local newspaper probably won’t generate a large number of leads for you to turn into customers – you need to be utilising a wide variety of marketing tools simultaneously to r http://myihub.com.au/?process=views/article.php&articleId=4327 http://myihub.com.au/?process=views/article.php&articleId=4327 Statistics like "51% of all Australians research online before making a purchase" highlights the importance of getting your site high in the organic (free listings) results of search engines when a person searches for a word/s related to your business. The process of making adjustments to your site so it displays high for keywords your target audience ar http://myihub.com.au/?process=views/article.php&articleId=4226 http://myihub.com.au/?process=views/article.php&articleId=4226 The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites. As White hat SEO techniques follow the general guidelines of search engines, they are considered ethical techniques and are therefore viewed positively by the major search engines. On the other hand black hat techniques are those short term tactic http://myihub.com.au/?process=views/article.php&articleId=4225 http://myihub.com.au/?process=views/article.php&articleId=4225 With its latest industry benchmarking offering, Google Analytics is enabling users who opt-in, to measure their website performance data as compared to the collated industry data. Google takes your website analysis data and plots it against industry data so that you can clearly see the comparisons. This new feature gives you the ability to overlay various industry web-performance averages on top of your own web-sta http://myihub.com.au/?process=views/article.php&articleId=4061 http://myihub.com.au/?process=views/article.php&articleId=4061 Can you eat your dinner or even spend a day at work in the time it takes your computer to boot into Windows? Computers can become slow for many reasons; Not enough recources Computers doesn't meet the requirements of the software Faulty hardware No free hard drive space Overheating Not enough recourses Your computer has a http://myihub.com.au/?process=views/article.php&articleId=4053 http://myihub.com.au/?process=views/article.php&articleId=4053 There are 3 main ways to burn a DVD; Data DVD Multimedia DVD Commercial DVD Burn a data DVD This is the easiest of the 3 processes. Normal computer files like documents, business files, letters, documents and the like are only going to be used on a computer so they don't need to be converted in order for other devices to read the information. All a compu http://myihub.com.au/?process=views/article.php&articleId=4051 http://myihub.com.au/?process=views/article.php&articleId=4051 Why is there no picture on my screen when I turn my computer on? Have you ever turned your computer on but no-one was home? This can happen for a few different reasons. First of all, check your connections. Cable's can come loose after being kicked under desks or from curious kitties. I've found that the most common cause of this, believe it or not, is a build up of dust inside the computer resting on the gold http://myihub.com.au/?process=views/article.php&articleId=3848 http://myihub.com.au/?process=views/article.php&articleId=3848 Do you have a burning quandary?  Can't find the answer anywhere? If you have a question about Web Design, Online Marketing, IT Trouble Shooting, Graphic Design, Event Management etc, please feel free to ask us and we shall try our best to help you. http://myihub.com.au/?process=views/article.php&articleId=3252 http://myihub.com.au/?process=views/article.php&articleId=3252 Producing a newsletter used to be a hard, complex and costly project, not only in writing the material, but also in producing the newsletter and getting it out to contacts. Thankfully that era is now changing, with the Internet and email making it so much easier, faster and more economical to send out newsletters. As a business, what do you really get from producing a newsletter? There are a lot of great business http://myihub.com.au/?process=views/article.php&articleId=3251 http://myihub.com.au/?process=views/article.php&articleId=3251 Most businesses spend a large percentage of their profits on promoting their business online and offline to their customers. However, many of these businesses are missing out on the full benefit of their marketing activities because they are not integrating the offline activities with their online presence. Integration is very important because you will be missing out on many potential customers if the online and offline aren&rs http://myihub.com.au/?process=views/article.php&articleId=3250 http://myihub.com.au/?process=views/article.php&articleId=3250 If you can get your customers to stay on your site longer, it will help you to build a relationship with them and make them more likely to purchase from you. Most visitors don't spend more than a couple of minutes on your site, so they aren't exposed to your brand or your products for very long. However, if you can offer something to your visitors that will keep them there, they will be in contact with your brand for a lot longe http://myihub.com.au/?process=views/article.php&articleId=3249 http://myihub.com.au/?process=views/article.php&articleId=3249 To get great results from sales, seminars, whitepapers or other promotions your business is running, you will need to advertise them online. Online advertising is a relatively cost-effective method for attracting your target audience to your promotions and getting conversions. The different types of online advertising include Pay-Per-Click advertising on search engines, links or images on other websites or newsletters and links http://myihub.com.au/?process=views/article.php&articleId=3248 http://myihub.com.au/?process=views/article.php&articleId=3248 The Internet has advanced so much in the last few years that websites are no longer just brochures that your customers browse before calling you or visiting your store. Websites now have the ability to facilitate businesses – they can generate leads, customers can purchase your products online and you can use your website to engage in regular communication with your contacts. Most businesses wa http://myihub.com.au/?process=views/article.php&articleId=3247 http://myihub.com.au/?process=views/article.php&articleId=3247 What is an online community? A great way to encourage and facilitate feedback from customers and prospects and strengthen your relationships with them is to get involved in online community groups. An online or virtual group is a group of people that primarily interact via a website, making individual contributions by knowledge sharing. There are many different types of online communities, including: http://myihub.com.au/?process=views/article.php&articleId=3246 http://myihub.com.au/?process=views/article.php&articleId=3246 It is a widely-known fact in business that people love buying, but hate being sold to. So how do you overcome this as a business that has products and services to sell to customers? You need to be the doctor – the expert that listens to their problems, diagnoses them and then tells them what they need to do to fix it. People will be far more receptive to your messages if they think that you genuinely care about them and wa http://myihub.com.au/?process=views/article.php&articleId=3245 http://myihub.com.au/?process=views/article.php&articleId=3245 Email marketing has become a popular way for businesses to engage in regular communication with their prospects and customers, because it is simple to use and highly cost-effective. However, as the popularity of email marketing has grown, so has the amount of spam we receive in our email inboxes on a daily basis. In order to combat the increase of spam and keep it out of inboxes, Internet Service Providers (ISPs) and email progr http://myihub.com.au/?process=views/article.php&articleId=3244 http://myihub.com.au/?process=views/article.php&articleId=3244 Once your site is live, you need to promote it so your prospects know where to find it. Here are four ways to market your website: Search Engine Optimisation (SEO) – many people will find your website through search engines such as Google, so you need to get your site ranked high in their search listings. To do this, you need to include keywords that your prospects might search for in important places throughout your s http://myihub.com.au/?process=views/article.php&articleId=3243 http://myihub.com.au/?process=views/article.php&articleId=3243 Online communities are a great way to get your customers and prospects interacting with your business. Establishing a community group on your website is also an effective way to boost your site traffic and generate leads. For more information on these groups and the people that participate in them, read my other article. To build a group around your business on your own site, you can use a blog or an online forum. A blog is a pa http://myihub.com.au/?process=views/article.php&articleId=3242 http://myihub.com.au/?process=views/article.php&articleId=3242 The copy is probably the most important aspect of your website because it communicates important information about your business to your customers and prospects. Writing for the web is a lot different to everyday writing. Web users read the content of websites very differently to the way they would read a newspaper or book, and you need to be aware of this when you are copywriting for your website.  You need to take into co http://myihub.com.au/?process=views/article.php&articleId=3241 http://myihub.com.au/?process=views/article.php&articleId=3241 Most successful businesses have a large database of contacts, including clients, past clients, prospects, alliances and suppliers, which they keep up-to-date and fully utilise. This is why your contact list is a goldmine for your business. The number and variety of strategies you can utilise with it are limitless, as are the results you can achieve from it. Using your database well can generate leads for your business and increa http://myihub.com.au/?process=views/article.php&articleId=2281 http://myihub.com.au/?process=views/article.php&articleId=2281 INTRODUCTION: Managing Director, Founder, and Author of all BEST Training Programs is Catherine Palin-Brinkworth (M. AppSci, CSP), an extremely experienced business consultant and professional speaker, trainer and facilitator.  Catherine's extensive corpo http://myihub.com.au/?process=views/article.php&articleId=2276 http://myihub.com.au/?process=views/article.php&articleId=2276 INTRODUCTION: Coomera Anglican College provides seamless education - from Childcare to Secondary, where children are well looked after in a safe, secure and nurturing environment. Coomera Anglican College sees itself as much are than just a college, because children will, potentially, spend a great many of their formative years with them. Not only is CAC an integral pa http://myihub.com.au/?process=views/article.php&articleId=2268 http://myihub.com.au/?process=views/article.php&articleId=2268 INTRODUCTION: APES - A BIG NAME PROVIDING CUSTOMERS WITH BIG EQUIPMENT! Australasian Plant and Equipment Sales is a specialist in providing both new and used plant and equipment for multiples of industries.  With their senior staff having more than 20 years experience in selling such equipment, APES can provide customers with unparalleled expertise http://myihub.com.au/?process=views/article.php&articleId=2267 http://myihub.com.au/?process=views/article.php&articleId=2267 INTRODUCTION: Located at South Kingscliff on the beautiful New Tweed Coast, Salt Village is the perfect place to enjoy a wide range of events and entertainment all year round.   Previous Salt Village Events include: the Michale Buble concert, Opera in the Park, Carols Under the Stars, Savoir Fair ~ the finer things in life, Christmas in July, Wellbeing @ Salt, a C http://myihub.com.au/?process=views/article.php&articleId=2265 http://myihub.com.au/?process=views/article.php&articleId=2265 INTRODUCTION: KooGa Australia was established in December 1999.  Kooga's goal was to develop an innovative and distinctive brand and to create a strong credible brand through customer service and quality. The product range has been developed to fulfill the needs of the modern player and supporter, from technical training and match day equipment and appar http://myihub.com.au/?process=views/article.php&articleId=2223 http://myihub.com.au/?process=views/article.php&articleId=2223 INTRODUCTION: Cartwright Euro is the home of Gold Coast Renault.  A family institution with a strong reputation as one of the premier European Car Dealerships in Queensland and one of the best, and most passionate Renault dealers in Australia.   Since the original business was founded in 2001, Jamie Cartwright has been highly proactive in promoting